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A trademark is anything that is used in commerce to distinctively differentiate one manufactures goods from another manufactures product or goods. Trademarks are important business tools as they help companies establish their brand without having to worry that a competitor’s product or service will diminish their reputation or profit by deceiving the consumer. A trademark can be a word, a name, symbol and a logo. A trademark can be anything that distinctively identifies your company.

A service mark, which is also referred to commonly as a “trademark” or “mark”, is similar to a trademark except that a service mark distinguishes the differences from a service in the stream of commerce. Like a trademark a service mark can include a word, a name, a symbol, and a logo. Typically a trademark is placed on a products packaging or in advertising material, a service mark is typically used in the advertising of a service.

If you wish to register a trademark or a service mark, Trademarks411 can assist you in obtaining one from the convenience of your home or office. Simply answer a few questions online and let us take care of the rest.

Browse our Trademark KnowledgeBase for more information on trademarks.