Learn how you can protect your trademark
from theft and understand the several
benefits of registering your trademark.

There are multiple benefits of registering your business name as a trademark. Your business name is one of the most important assets to your business. It is what sets you apart from your competitors, so your customers know they are doing business with you and not your competitor. If you do not register your business name you are risking the likelihood that one of your competitors can diminish or dilute your quality of products or services.

Benefits of registering your business name as a trademark:
You are notifying the public that you are claiming ownership rights of your business name.
Rights to use your business name nationwide. Unlike a state trademark (state trademarks are only protected in that particular state), federal trademarks are protected in all 50 states.
The ability to bring action concerning the mark in federal court.
Use your U.S. registration as a basis to obtain registration in foreign countries.
The ability to file your U.S. federal trademark with the U.S. Customs Service to prevent importation of infringing foreign goods.

If you are not already doing so you should be claiming rights to your mark. To claim rights to your mark you must place the “™” symbol in the upper right hand corner of your business name and/or logo. By doing this you are notifying your competitors you are claiming rights to your mark and are in the process to file for federal trademark registration. Once your business name is approved as a trademark, you can then begin using the “®” symbol and replace the “™” with the “®”.

If your business name is filed as a service mark (SM), you will still use the “®” symbol next to your business name, slogan or logo.

If you need assistance trademarking your business name call Trademarks411 today and speak with a Trademarks411 specialist, (800) 294-0285!